This is the definition of a Shofar:
Shofar, also spelled shophar, plural shofroth, shophroth, or shofrot, ritual musical instrument, made from the horn of a ram or other animal, used on important Jewish public and religious occasions. In biblical times the shofar sounded the Sabbath, announced the New Moon and proclaimed the anointing of a New King
Yeshua is the king announced by the Shofar, a Messianic Jewish symbolism of those who follow Jesus, as in Jew’s for Jesus. My take, this One is not necessarily the Son of God, and definitely not according to traditional Judaism.
Theirs is a Mission to convert Jews and those who have only one Jewish parent, to their brand of Christianity.
The majority of them are Gentiles. For themselves, their beliefs are valid yet they alienate both Jew and Christian alike.
I am interested in what others may have to say. My experience is of the frequency of their requests for donations, I visited the retail outlet just once.